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MICHEM — Product Selection Guides

Product Selection Guides

Select by Application and Target Performance — Not by Product Name Alone

Two additives can look similar on paper and still behave differently in a real formulation.

MICHEM product selection starts with what you are producing, how the material is applied and which performance targets matter most. Technical data then helps narrow the options before laboratory and customer trials confirm the final choice.

Use these guides to prepare a clearer product-selection brief before requesting a grade or sample.

Tile adhesive ridges and leveling clips during installation
Tile systems
Gloved hands smoothing joint compound near a wall opening
Interior skim
Finished ceramic tile wall in a modern bathroom interior
Finished material — start selection from the application

Selection Framework

The MICHEM Selection Track

Five stations on one rail — from finished material to verified performance. Follow the track before requesting a grade or sample.

  1. 01

    Define the Application

    Begin with the finished material. The application determines which functions matter and which product families should be evaluated.

    • Dry-mix
    • Tile
    • Render
    • SLF
  2. 02

    Define the Performance Target

    Avoid asking only for “HPMC,” “RDP” or “fiber.” Instead, identify the result you need to improve.

    • Retention
    • Open time
    • Adhesion
  3. 03

    Describe Formulation Context

    A product does not work in isolation. Share enough system context — without unnecessary proprietary detail.

    • Binder
    • Dosage
    • Process
  4. 04

    Explore Product Family

    Match the technical problem to a MICHEM product family before comparing individual grades.

    • Ethers
    • RDP
    • PCE
  5. 05

    Confirm by Testing

    Laboratory evaluation and customer trials confirm the final choice under real production conditions.

    • Lab
    • Trial
    • Review

Product Families

Which Product Family Should You Explore?

Start with the performance problem, then enter the family most likely to address it.

01

Cellulose & Starch Ethers

Explore when the technical problem involves water retention, thickening, workability, open time, sag resistance, suspension or formulation consistency.

02

Redispersible Polymer Powders

Explore when the target involves adhesion, cohesion, flexibility, impact resistance, water resistance, flow or other polymer-modified mortar properties.

03

Superplasticizers

Explore when the target involves water reduction, flow, workability and compatibility in cementitious systems.

04

Construction Fibers

Explore when the target involves plastic-shrinkage crack control, reinforcement, toughness, fatigue resistance, impact performance or durability.

05

Functional Additives

Explore when a formulation requires more specific control of air, hydrophobicity, setting, early strength, rheology or another focused performance area.

White plastered facade of a modern residential building
Finished exterior systems guide family selection

Selection Logic

Compare Functions, Not Just Numbers

A viscosity value, ash content, bulk density, MFFT or particle size can help describe a product, but a single number should not be the only selection criterion.

How does the product behave in your formulation?

This is why MICHEM combines product data with application evaluation.

Grid facade panels on a contemporary building exterior

Performance Matching

Replacement Product? Use Performance Matching

When replacing an existing raw material, provide:

  • Current product or reference sample, if available
  • Technical data
  • Application
  • Current dosage
  • Target result
  • Observed performance
  • Important properties that must not change

MICHEM can then evaluate whether an existing grade may be suitable or whether further adjustment should be considered.

Product matching should be based on actual performance rather than appearance or a single specification.

Workers finishing a freshly poured concrete slab with a power trowel
Match replacement grades to field and plant performance

System Thinking

New Formulation? Build the Additive System Around the Target

For a new formulation, begin by defining the finished-product requirements before choosing individual additives.

When several materials are involved, evaluate how they work together. Improving one property can influence another part of the system.

A balanced selection process is more useful than optimizing each additive independently.

Finished industrial corridor with stone-clad walls and mosaic flooring
Define finished-product requirements before additive choice

Verification

The Final Step Is Always Testing

Selection narrows the shortlist. Testing confirms the grade under controlled and production conditions.

Close-up of plaster application with a metal taping knife
Application evaluation under controlled conditions
  1. 01

    Laboratory Evaluation

    Compare candidate grades or dosage directions under controlled conditions.

  2. 02

    Customer Trial

    Confirm performance using your own raw materials, equipment and production conditions.

  3. 03

    Review

    If the result does not meet the target, review product selection, dosage, formulation compatibility and processing conditions before changing direction.

Next Step

Not Sure Which Grade to Start With?

Send us your application, target performance, current material information and destination market. Our technical team can recommend a practical starting point for evaluation.