Cellulose Ethers
HPMC, HEMC, HEC and CMC grades for water retention, thickening, workability, open time, sag resistance and formulation stability.
Brochures & Catalogs
See the Complete MICHEM Picture
Explore MICHEM’s company brochure, construction chemical portfolio and product-category catalogs.
These materials provide a structured overview of our manufacturing capabilities, product systems, application support, quality control and global supply services. They are designed for customers who need a broader understanding before reviewing individual grades and technical data sheets.
Featured Brochure
Featured Brochure
MICHEM Company Brochure
A complete introduction to MICHEM as a construction chemical manufacturer, supplier and technical service partner.
The brochure presents our company background, core capabilities and product portfolio for dry-mix mortar, concrete and coatings.
Inside the brochure, you will find:
- 01MICHEM company overview
- 02More than 15 years of production experience
- 03Products supplied to over 40 countries
- 04More than 200 employees
- 05Production capacity exceeding 30,000 MT
- 06Cellulose ethers and redispersible polymer powders
- 07Concrete admixtures, fibers and functional additives
- 08Research and application laboratory capabilities
- 09Production and quality-control processes
- 10Formulation and technical support
- 11OEM branding and customized packaging
- 12International customer and supply services
This brochure is recommended for procurement teams, distributors and customers evaluating MICHEM as a potential long-term supplier.
Download MICHEM Company BrochureFull Range
Complete Product Portfolio
Construction Chemicals Product Catalog
Review MICHEM’s complete construction chemical system in one document.
The product catalog brings together the main materials used in dry-mix mortar, concrete, coatings and related industrial applications.
The portfolio includes:
Redispersible Polymer Powders
Multipurpose, flexible, hydrophobic and thixotropic grades for adhesion, flexibility, cohesion, workability and water resistance.
Concrete Admixtures
Polycarboxylate, melamine-based and naphthalene-based water-reducing and dispersing agents.
Fibers
Polypropylene, engineering, cellulose, glass and steel fibers for crack control, reinforcement, toughness and durability.
Functional Additives
Starch ethers, defoamers, hydrophobic agents, gypsum retarders, calcium formate and other materials for formulation adjustment.
The catalog is suitable for customers who need to understand the complete MICHEM product range or plan a multi-product purchasing project.
Download Complete Product CatalogCategory Guides
Product Category Catalogs
Catalog 01
Cellulose Ethers
HPMC, HEMC, HEC and CMC
Explore MICHEM’s cellulose ether portfolio for construction materials, coatings and other industrial formulations.
This catalog explains:
- The primary functions of cellulose ethers
- Differences between the main cellulose ether types
- Available product-grade ranges
- Typical construction and industrial applications
- Important considerations during product selection
- The relationship between viscosity and application performance
- MICHEM’s technical and formulation support
Typical application areas include tile adhesives, wall putty, skim coats, renders, plasters, repair mortars, self-leveling compounds and gypsum-based materials.
Download Cellulose Ether Catalog
Catalog 02
Redispersible Polymer Powders
Multipurpose, Flexible, Hydrophobic and Thixotropic Solutions
Review MICHEM’s redispersible polymer powder portfolio for polymer-modified dry-mix mortar.
The catalog introduces grades developed for different formulation requirements, including:
- Multipurpose mortar applications
- Improved adhesion and cohesion
- Higher flexibility
- Extended open time
- Hydrophobic performance
- Thixotropic behavior
- Self-leveling applications
- Improved durability
The guide also explains how polymer powder selection can differ according to the binder system, finished-product positioning and required performance.
Download RDP Catalog
Catalog 03
Concrete Admixtures
Water Reduction, Dispersion and Flow Control
Explore MICHEM’s concrete admixture range, including:
- Polycarboxylate superplasticizer flakes
- Polycarboxylate superplasticizer powders
- Sulfonated melamine formaldehyde
- Sulfonated naphthalene formaldehyde
The catalog provides an overview of product forms, intended functions and typical cement-based applications.
It also explains why compatibility testing is necessary when cement, mineral additions, aggregates or other additives change.
Catalog 04
Fibers
Reinforcement for Mortar and Concrete
Review MICHEM’s fiber solutions for crack control, toughness, reinforcement and durability.
The fiber catalog includes:
- Polypropylene monofilament fibers
- Polypropylene mesh fibers
- Standard synthetic engineering fibers
- High-strength synthetic engineering fibers
- Cellulose fibers
- POM fibers
- Alkali-free glass fibers
- Alkali-resistant glass fibers
- Hooked-end steel fibers
- Copper-coated steel fibers
The guide helps customers understand how different fiber types address different reinforcement requirements.
Download Fiber Catalog
Catalog 05
Functional Additives
Fine-Tuning Formulation Performance
Explore MICHEM’s functional additives for dry-mix mortar, gypsum, concrete and coating formulations.
The catalog includes:
- Hydroxypropyl starch ether
- Powder defoamers
- Liquid defoamers
- Silicone hydrophobic powder
- Gypsum retarders
- Calcium formate
- Iron oxide pigments
- Other formulation-oriented additives
These materials may be used at relatively low dosages but can significantly influence workability, air content, setting behavior, water absorption, early strength and surface quality.
The catalog introduces their primary functions and typical areas of use.
Reading Order
Choose the Right Document
Evaluating MICHEM as a Supplier
Start with the MICHEM Company Brochure.
It provides an overview of our experience, manufacturing capacity, international reach, laboratories, quality control and customer services.
Understanding the Complete Product Range
Use the Construction Chemicals Product Catalog.
It provides a consolidated view of all major product categories and is especially useful for distributors and multi-product buyers.
Exploring One Product Category
Choose the relevant Product Category Catalog.
These documents explain the purpose, structure and typical applications of each product family without requiring you to review every individual grade.
Comparing Specific Grades
Go to Technical Data Sheets.
Technical data sheets provide more detailed information about individual products and should be used when selecting samples or conducting formulation trials.
Solving an Application Problem
Visit Technical Articles or contact MICHEM’s technical team.
Application problems often require evaluation of the complete formulation rather than a single product document.
Document Roles
Brochure, Catalog or Technical Data Sheet?
Each document serves a different purpose.
Company Brochure
Explains who MICHEM is and how we support customers.
Complete Product Catalog
Shows the full product system across multiple categories.
Category Catalog
Provides a focused overview of one product family.
Technical Data Sheet
Describes the typical characteristics and intended use of an individual grade.
A brochure or catalog can help you identify the right product direction. The technical data sheet and customer-side testing are then used for more detailed evaluation.
Channel Support
Resources for Distributors
Distributors often need more than a list of grades. They need a product structure that local sales and technical teams can understand.
MICHEM’s brochures and catalogs can support:
- Internal product training
- Customer presentations
- Portfolio planning
- Product-category comparison
- Identification of potential market applications
- Preparation for OEM or private-label cooperation
For more detailed technical questions, MICHEM can also provide product guidance and application-oriented training.
Project Materials
Request the Right Materials for Your Project
If you are unsure which brochure or catalog is most relevant, tell us:
- Your company type
- The products you manufacture or distribute
- Your target applications
- The product categories you are evaluating
- Your destination market
- Whether you require OEM or private-label support
Our team will recommend the most relevant company, product and technical materials for your project.